Digital 203: Ad Metrics

Digital 203

Ad Metrics


So how do you know if your ad is reaching the right people? Check out the video below to learn how to parse the results from your ad campaigns.

Watch a Video on Ad Metrics:


  • Select your campaign by clicking the toggles next the campaign you would like to view, and move to the “ads” tab;
  • Customize your data columns with “reach,” “cost per 3 second view,” “relevance score,” and “average watch time” to start. Ad more metrics as you figure out what you need for your campaign.


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