Digital 203: Ad Metrics

Digital 203

Ad Metrics

Overview:

So how do you know if your ad is reaching the right people? Check out the video below to learn how to parse the results from your ad campaigns.

Watch a Video on Ad Metrics:

Summary:

  • Select your campaign by clicking the toggles next the campaign you would like to view, and move to the “ads” tab;
  • Customize your data columns with “reach,” “cost per 3 second view,” “relevance score,” and “average watch time” to start. Ad more metrics as you figure out what you need for your campaign.

 

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