Digital 201
The Facebook Business Manager
Overview:
Before you can run any ads, you first have to familiarize yourself with Business Manager, Facebook’s ad platform.
Watch a Video on Facebook’s Business Manager:
Summary:
- The Business Manager is your hub for all of your Facebook-related assets. To get started with the Business Manager, go to www.business.facebook.com;
- The two things that you’ll be with most concerned with in the Business Manager are your Page and your Ad Account;
- To extend access to other members of your team, make sure you have the email address that is linked to their Facebook account.
Please note: it is possible that giving full administrative access to your Business Manager will also give access to payment information.