Digital 201: Business Manager

Digital 201

The Facebook Business Manager

Overview:

Before you can run any ads, you first have to familiarize yourself with Business Manager, Facebook’s ad platform.

Watch a Video on Facebook’s Business Manager:

Summary:

  • The Business Manager is your hub for all of your Facebook-related assets. To get started with the Business Manager, go to www.business.facebook.com;
  • The two things that you’ll be with most concerned with in the Business Manager are your Page and your Ad Account;
  • To extend access to other members of your team, make sure you have the email address that is linked to their Facebook account.

Please note: it is possible that giving full administrative access to your Business Manager will also give access to payment information.

 

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