So how do you figure it out if you’re doing it right? Fortunately Facebook and CrowdTangle have some great tools to help you track your progress and see how your page is performing relative to your peers.
Watch a Video on Analyzing the Social Media Data:
- For metrics straight from Facebook, check out the Insights tab in the top of your Facebook Page;
- For something a little bit more detailed check out CrowdTangle’s leaderboards;
- If you’re looking for a detailed comparative analysis, check out CrowdTangle’s Intelligence feature.
Looking for access to CrowdTangle? Email firstname.lastname@example.org with the subject line “CrowdTangle Access”.