Digital engagement has become a cornerstone of voter outreach. From paid ads to viral content, connecting with voters online is an increasingly essential piece of any campaign. In a world where 44% of Americans get their news from Facebook, the importance of digital media to shaping the dominant political narrative cannot be ignored.
Because of this, it can be daunting to know where to start with taking your campaign online. How do you get likes on a Facebook page? How do you make sure that people are seeing and engaging with your content? How do you know if anything that you’re doing is having an impact? We’re here to help you figure out how your campaign can take the internet by storm.